Brisbane Welcomes the World Program
Brisbane Welcomes the World is a FREE destination welcoming and wayfinding online training program.
It's about Brisbane building on its reputation as one of the friendliest cities in the world by making a world of difference to our visitors. We aim to provide our visitors with a personal connection to our destination, our culture and our events that will be cherished for years to come and leave them wanting to be part of it again.
Anyone within our local tourism industry who plays a role in welcoming and hosting visitors can participate. Participants may include those working in hotels, venues, transport, events, attractions, retail, restaurants, cafes and bars or volunteers with a passion and drive to make a difference.
Lord Mayor of Brisbane - Welcome Message
Brisbane's Regional Welcoming Strategy began when the first program – Brisbane Welcomes the World – was launched in May 2014 by Brisbane Lord Mayor Graham Quirk as part of the G20 Brisbane Opportunities Program.
In the few short months leading up to the G20 Leaders Summit in November 2014, Brisbane Welcomes the World proved to be a phenomenal success, with more than 2500 local industry participants taking up this valuable training opportunity.
Local industry urged Brisbane Marketing to continue this valuable program across the entire regional destination as one of the many fine legacies of a hugely successful G20 in Brisbane.
Click here to view industry feedback and testimonials on the Brisbane Welcomes the World program.
Listen to the program “destination rationale” and Lord Mayor’s welcome message below.
Download the Brisbane Quick Reference Guide
Download the Brisbane Quick Reference Guide PDF version
Brisbane Welcomes the World Online Modules Overview
Program Introduction Module
Module 1: Showcasing Destination Brisbane
Module 2: Excellence in Welcoming
Module 3: Influencing Visitor Perceptions
Module 4: Visitor Information & Wayfinding
Module 5: Access & Inclusion
Online Training Modules
To access the Brisbane Welcomes the World Online Training Modules, you will need to complete the course registration form. Once your registration is confirmed, you will be sent access details which can be entered below. To access the online training modules please use a desktop or a tablet device.