14 May 2014
G20 ‘Brisbane Welcomes the World’ program announced
About 2000 Brisbane hospitality workers including concierges, taxi drivers, retailers and volunteers will participate in a program to ensure Brisbane is remembered as the ‘friendly G20 host city’, Lord Mayor Graham Quirk said.
Cr Quirk encouraged local businesses that dealt with international visitors to participate in the ‘Brisbane Welcomes the World’ program to help ensure visitors felt welcome and could easily find their way around.
“Hosting a G20 is a once-in-a-lifetime opportunity and our local businesses will play a vital role in the event’s success,” Cr Quirk said.
“One of Brisbane’s great assets is our friendly, caring community and despite the city’s growth and rapid change of pace, that hasn’t changed.
“This fun, interactive and engaging program will encourage participants to think about what makes Brisbane special and how they can share that with our visitors.
“Being a competent and welcoming destination provides us all with an incredibly strong point of competitive difference.
“The aim is to give visitors a personal connection with our city, our culture and our events that we hope they will share with their friends and relatives.
“This program will continue beyond G20, to ensure we are giving visitors the warmest welcome.”
Brisbane Welcomes the World, one of the city’s six major G20 initiatives, is being delivered by economic development board Brisbane Marketing, supported by presenting venue partner QUT. The first three-hour session will be held on 27 May.
Brisbane Marketing CEO John Aitken said every program participant would be invited to attend a special ceremony in which the Lord Mayor acknowledged them as ‘destination hosts’.
“Brisbane Welcomes the World is also an opportunity to recognise the valuable role our tourism industry serves in advancing our new world city,” Mr Aitken said.
“Tourism businesses are destination champions that contribute to Brisbane alongside other vital industries and our greater community.”
Mr Aitken said while the tourism industry was the focus, the program was open to anyone actively involved in welcoming visitors to Brisbane.
During the launch, Cr Quirk presented destination host badges to more than 50 visitor information centre and Brisbane Greeter volunteers who had participated in a pilot of the Brisbane Welcomes the World program.
“Some of our most passionate city advocates have already participated in an early trial of the program and it’s great to be able to recognise them during national volunteer week,” he said.
“We hope some participants of the Brisbane Welcomes the World program are inspired to go on to become Brisbane Greeters in the future.”
For more information about the program: http://www.visitbrisbane.com.au/brisbane-welcomes-the-world
Media enquiries: Danielle Koopman, Brisbane Marketing
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